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City to pay for new website, will hold logo contest
EVERETT — The city is planning to pay a company for a new website, and also wants to get a new logo.
Everett plans to put out a $5,000 prize to spur logo submissions. The contest starts later this fall.
Everett’s current logo was adopted in the early 1990s, city communications director Meghan Pembroke said.
Fifteen design options will be put up to an online poll, but the City Council will have the final say.
Rolling out a new logo should be initially cheap by changing city letterhead and electronic materials, Pembroke said. The new logo would be gradually stickered onto equipment and vehicles over time.

New website
The contract for the new website will cost $79,000 to develop, and $12,600 each year through 2017 for maintenance costs, with the option to continue with the company at a
higher rate.
The city’s new website is expected to launch next spring, Pembroke said.
The selected contractor is CivicPlus, which also built new websites in the past two years for the cities of Monroe and Snohomish.
The Kansas-based company’s prime business is creating custom websites for city governments.
Pembroke said the city thought Issaquah’s website,, created by CivicPlus, is a good design Everett may mold its website effort to look like.
Pembroke said the current website was built in-house in 2002 and has become unwieldy and archaic. It is not mobile device friendly, which is one of the city’s goals for the new website.
The city has no dedicated website staff, Pembroke said.
City Councilman Paul Roberts encouraged the new website to make public records more accessible.
City Councilwoman Brenda Stonecipher was the only one to comment on the price. Stonecipher said the $12,000 maintenance fee is reasonable.
The city previously tried to roll out new website designs during the Great Recession in aborted attempts under former communications director Kate Reardon.
The City Council is scheduled to vote on the contract for the website this week.

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